Prime Time Bengali Cinema Mandate Hits Roadblocks: Culture Push or Cinematic Challenge?”
When Government Policies Meet Artistic Realities — What Lies Ahead for Tollywood & Theatres What Lies Ahead for Tollywood & Theatres Table of Contents The New Mandate: What’s Required Building Bengali Pride or Asking Too Much? The Practical Hurdles: From Prints to Profits What Now? Stakeholders Weigh In How Companies Like AcmeAdvertiser.com Can Help Navigate Change Final Thoughts The New Mandate: What’s Required In August 2025, the West Bengal government issued a bold directive: every cinema hall and multiplex screen in the state must show at least one Bengali film daily during the prime-time window (3 PM to 9 PM). Under the amended rule, each screen is required to deliver 365 prime-time Bengali screenings per year . Initially, prior mandates asked for 120 Bengali film shows annually, but those were often scheduled at off-peak hours. This new order shifts the playing field. The aim? To promote regional culture, strengthen the local film industry, and...